How Does Your “Jury” Want to Feel?
When you advocate for your big idea, you need to consider how your jury (your clients, your customers, your team etc) wants to feel. Because if you can use words, questions, tone and body language to help your "jury" feel
MoreI Wish I Could Do It for You
I wish I could do it for you. I wish I could take your big idea, put it into my head, and use the tools of an advocate to get all that your big idea needs. I'd advocate to win
MoreWho Is Your Jury?
One of the first questions I ask my clients is "Who is your jury?" Because in order to be a good advocate, you have to know what you are advocating for. What do you want to win? It may be
MoreYour Big Idea Needs You.
Your big idea needs you. It can't speak for itself, it can't communicate and it certainly can't advocate. You can. And if you want your big idea to win--funding, support, attention, loyalty and engagement--you must start advocating to win.
MoreWant to Win? Stop Communicating and Start Advocating.
You have a big idea. If you want to win support, attention, loyalty and engagement for your big idea it’s time to stop communicating and start advocating. Let’s talk about definitions. Communicating means to share ideas. (It also means to
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