Who Is Your Jury?
One of the first questions I ask my clients is "Who is your jury?" Because in order to be a good advocate, you have to know what you are advocating for. What do you want to win? It may be
MoreYour Big Idea Needs You.
Your big idea needs you. It can't speak for itself, it can't communicate and it certainly can't advocate. You can. And if you want your big idea to win--funding, support, attention, loyalty and engagement--you must start advocating to win.
MoreWant to Win? Stop Communicating and Start Advocating.
You have a big idea. If you want to win support, attention, loyalty and engagement for your big idea it’s time to stop communicating and start advocating. Let’s talk about definitions. Communicating means to share ideas. (It also means to
MoreWin an Argument, Lose…..Everything?
I'm an unusual trial attorney. Most trial attorneys tell me they like to argue. Even if they don't like it, they say it's a necessary evil if they want to win. I disagree. The way I win my cases is
MoreThe One Thing Proven to Work Against Bullies
As we head back to school and work this fall, you should know there's one thing that has been proven to work against bullies. It's "bystander intervention"--otherwise known as advocacy. I became an advocate in 4th grade. At the time
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